Friday, 26 November - Black Friday 2021

 

When is Black Friday 2021? This year, Black Friday falls on Friday 26 November 2021. However, the way retailers approach the annual sales event is growing increasingly mixed. Some, such as Amazon and Currys, now offer deals from much earlier in the month - hence some people now talking about 'Black November'. But other stores, such as M&S and Next, have said they won't be participating in the event at all this year due to consumer concerns around whether Black Friday truly offers value for money. In this guide, we'll explain how Black Friday works - but if you want to get shopping straight away, check out our pick of the best Black Friday 2021 deals so far.

How did Black Friday begin? Black Friday originated in the USA. As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday.   Because many people are off work, shops drop prices – historically for one day only – to start the Christmas season.  UK shops have since caught on to this trend and it was brought across the pond over a decade ago. Between 2010 and 2013, Black Friday gradually built up momentum in the UK. In 2014, Black Friday became the peak pre-Christmas online sales day and many online retailers haven't looked back since.

Black Friday deals 2021 Each year, the Which? experts scour thousands of deals and pick out the ones that represent true savings against real 'was' prices to ensure you don't fall for a fake Black Friday deal. We'll be publishing more stories as more retailers start releasing deals, but for now, check out: Best Black Friday 2021 deals so far 

Deals by retailer: Best Amazon Black Friday 2021 deals Best AO.com Black Friday 2021 deals Best Currys Black Friday 2021 deals 

Deals by product type: Best Black Friday Airpods and headphone deals Best Black Friday Dyson vacuum deals Best Black Friday fridge freezer deals Best Black Friday iPad and tablet deals Best Black Friday iPhone and mobile phone deals Best Black Friday laptop deals Best Black Friday mattress deals Best Black Friday Nintendo Switch deals Best Black Friday Shark vacuum deals Best Black Friday TV deals Best Black Friday washing machine deals

Read more: https://www.which.co.uk/reviews/black-friday/article/when-is-black-friday-a5O8o7V3rGsF - Which?

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